Bear
by Shiny Frog Ltd. · Application · also known as Bear Notes, Bear 2
Markdown note-taking app for Mac, iPhone and iPad from Shiny Frog with nested tags, note links and iCloud sync, free with a Pro subscription
Overview
Bear is a Markdown-based note-taking application for macOS, iOS and iPadOS developed by Shiny Frog. It stores notes in a local database synchronised through iCloud, organises them with nested hashtags rather than folders, and supports wiki-style links between notes, backlinks, tables, code blocks, sketches, attachments and themes, with export to Markdown, PDF, HTML, DOCX and other formats. A focused editing interface and a callback URL scheme for automation make it popular with writers and developers on Apple platforms. The core app is free; a Bear Pro subscription unlocks sync across devices, themes and export options. Limits are platform scope (Apple only, no web or Windows client), the absence of a plugin system, iCloud as the only sync route, and a proprietary store that requires export to move notes elsewhere.
Capabilities
- Markdown editing with live styling
- Nested tags and note links with backlinks
- Sketches, attachments and tables
- Export to Markdown, PDF, HTML and DOCX
- iCloud sync across Apple devices
- URL scheme for automation
Typical workflows
- Draft articles in Markdown and export to HTML
- Organise research notes with hierarchical tags
Strengths
- Fast, polished native apps
- Clean Markdown export
Limitations
- Apple platforms only
- iCloud-only sync
- No plugins or API beyond URL scheme
Prerequisites
- Mac, iPhone or iPad; Bear Pro for sync
Who it is for
- Writers and students on Apple devices
- Developers wanting Markdown notes without configuration
Alternatives & comparison
Obsidian keeps notes as plain files with plugins and cross-platform apps; Bear trades that for a tightly designed Apple experience. Apple Notes is free and built in but lacks Markdown; Craft focuses on structured documents and sharing.
- Apple Notes
Apple's built-in notes app for Mac, iPhone, iPad and iCloud.com with folders, tags, attachments, handwriting, shared notes and on-device search
ProprietaryFree - Craft
Block-based document and notes app with native Apple, Windows and web clients, structured pages, collections and shareable published documents
ProprietaryFreemium - Notion
Hosted workspace combining block-based documents, relational databases, wikis and project views, with an API and built-in AI features
ProprietaryFreemium - Obsidian
Local-first Markdown note-taking app with bidirectional links, graph view and a large community plugin ecosystem; optional paid Sync and Publish
ProprietaryFree
Sources & verification
Primary sources consulted for this record. Claims are tied to the fields each source supports; the automated link checker re-verifies every URL on a schedule.
- Official documentationchecked Nov 1, 2026
- Official sitechecked Nov 1, 2026
- Policy pagechecked Nov 1, 2026
- Confidence
- High
- Reviewed
- Nov 1, 2026
- Links
- Verified · Nov 2, 2026
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